Your email address is used only to let the recipient know who sent the email. Why some products become hits while others flop? Read More on Amazon Read the Original Get My Searchable Collection of 200+ Book Notes. Web notes. No one would think of a blender as being conversation worthy, but they made it happen. Definition of contagious adjective in Oxford Advanced Learner's Dictionary. Social currency: do people look good talking about it? It needs to surprise. To learn more, read “Contagious: Why Things Catch On” and find out how you can make your information as contagious as possible! Just make sure that the story has to do with the product. After analyzing hundreds of contagious messages, products, and ideas, Jonah Berger noticed that the same six “ingredients,” or principles, were often at work: Social Currency ; Triggers; Emotion ; Public; Practical Value; Stories ; These principles can be compacted into an acronym. The premise that coronavirus is highly contagious and can cause disease has provided the justification for putting entire nations on lockdown, destroying the global economy and throwing hundreds of thousands out of work. BUS 103 Section 24 November 7, 2013 Berger, J. . What are the key ideas behind viral marketing? People are more likely to share something if they think itâs a secret, since it shows they are âin the know.â. Books we rate below 5 won’t be summarized. For example, if the book is 10 chapters long, it might be beneficial to divide it into five sections of two chapters each. Jonah Berger goes after the idea that you have to hit the opinion leaders to make your message spread. Released: 2020. (By the way, the author Jonah Berger was mentored by Chip Heath, the author of Made to Stick) Easy: Notes.io doesn’t The author says that depending on the price of the product it can be better to list the discount as in percentage or as an amount. Itâs more powerful because itâs more persuasive since it comes from a trusted source, and itâs more powerful because itâs targeted at one specific person. If you’ve ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. Posted Oct 20, 2012 The ads basically said that drugs are bad but also, crucially, that other people are doing it. In person still dominates. It’s 6 characteristics they all share, and if you want to go viral, you better incorporate them in your marketing. Contagious – Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to […] âBehavioral residueâ is a way to demonstrate doing something after the fact, like âI Votedâ stickers, or breast cancer car stickers. Publisher: BusinessNews Publishing. Note. Very interestingly, Jonah Berger says that when we are in aroused states we tend to share more than we’d normally want. ISBN: 9782511024010. Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored. Anti drug ads are bad because they say that lots of other people are doing them, which encourages people to do them. Emotion: People need to feel something to share something. Giving awards, too, gives people a way to brag about them and tell people about you in the process. Icons can be used, or badges (fourth square). 1. Note: If you choose to sync favorites, any tabs you previously set aside will also be synced. Then consider joining the 25,000 other people getting the Monday Medley newsletter. Traction by Gabriel Weinberg and Justin Mares. Contagious – Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to […] The author says it’s because of triggers. 4. Please donât tell bar in NYC, hidden in a hot dog restaurant, line out the door. Similarly, when a presentation has finished and the presenter asks if there are any questions nobody asks anything, because while nobody else has probably understood, the public and visible tell us that we are probably the only ones who didn’t get it. Public: People need to see others using our product or engaging in the desired behavior. Feel like you’re missing all the fun? Printable PDF Version; Fair-Use Policy; If you take notes efficiently, you can read with more understanding and also save time and frustration when you come to write your paper. It makes a great pair with a few more books on marketing and influencing such as “Make to Stick“, “The Tipping Point“, “Triggers“, “Brandwashed” and “Influence“, the big classic by Cialdini. Thank you! Stories are easier to relate to than statistics. Even negative attention can be good if it keeps the product on top of mind. A summary review of the book written by Prof. Jonah Berger, New York Times Best Selling Author titled "Contagious: Why Things Catch On". For example, many college students don’t enjoy drinking, but drink anyway because externally everybody is drinking and all others whom don’t enjoy drinking are actually keeping it private. The author provides a few examples of a few products that effectively used the observability principle. See more. How do you wrap it in a larger narrative. With "Contagious," Sigler takes a much wider view, showing us how the virus is working to establish a beach-head on our planet and possibly take over. There are no reviews yet. CNN's Dana Bash discusses a moment from Judge Amy Coney Barrett's Supreme Court confirmation hearing where she raises an empty notepad after being asked if she had taken any notes. How easily a virus spreads from person to person can vary. He is considered an expert on word of mouth, social influence and viral marketing. It’s important that the story is relevant to the product, or the product has to be a key part of the story. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. Next Reset Password. Contagious disease definition is - an infectious disease (such as influenza, measles, or tuberculosis) that is transmitted by contact with an infected individual or infected bodily discharges or fluids (such as respiratory droplets), by contact with a contaminated surface or … Word of mouth drives 20-50% of all purchasing decisions. 5. We rate each piece of content on a scale of 1–10 with regard to these two core criteria. It was reversed where and advertising campaign linked KitKat to coffe, so that people would use the coffe trigger to eat a KitKat bar. The example of the anti drug “say no” campaign was also extremely interesting. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. How breaking guitars can make you famous . Define contagious. transmissible by contact; catching; capable of carrying disease: A head cold can be contagious. Wrtie a reading notes with Format: –Three-page maximum , single space, business block, justified margins, 10-point font -APA bibliographic citation of the work as your ‘title’ – Central theme – identify author’s main lesson/argument – what is the author(s) teaching us Reviews. New York: Simon & For more up-to-date and accurate information, I suggest reading… But that doesn’t mean you can’t somewhat increase the odds with some good knowledge, research and creativity. Notes you saved in reading list can be found in Favorites . 1. The example of the music industry was simply a big laugh for me. Oops! . From the dick kickem guy, a narration of the greatest patch notes ever.Original: https://soundcloud.com/meterstickjim/sims-3-patch-notes While 50%+ of communication happens online, only ~7% of word of mouth decisions happen online. "Even if they are less contagious than persons 14 and older, young children have a lot of contact with each other and adults," said Costagliola. Here, you can start identifying notes and get better in reading music on Android. I suggest reading the book to get the full understanding of behavioral residue. ... Reading zombie books before bed is not an easy task. We’re here to help at firstname.lastname@example.org. "Lots of contacts means more contaminations." The original emanated that claustrophobic, paranoid feeling characteristic of unknown diseases. Be the first to review “Contagious” Cancel reply. People rarely go to Disney World and few things remind them of it. What is then the secret to make our messages contagious? Read 170 reviews from the world's largest community for readers. Jonah Berger says that we don’t think in terms of information, but in terms of narrative. Positive emotions are more likely to get shared than negative ones, exceptâ¦. I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch On." Something went wrong while submitting the form. Connect / If you’d like to know more about our work and services or need any help, please email us at email@example.com. ). Emotions Are Contagious—Choose Your Company Wisely Second-hand emotions: the good, the bad and the ugly . Visit contagious.com to find out more about membership or email firstname.lastname@example.org to request a demo. Read Music. Why dying people turn down kidney transplants . Click here to watch a video on the notes from this book. Why anger is like humor . A person is the most contagious during the first five days of their coronavirus infection, a new study says, highlighting the importance of immediate self-isolation after potential exposure. The author holds a master's degree from La Sapienza, department of communication and sociological research, and is a member of the American Psychology Association (APA). Contagious definition is - transmissible by direct or indirect contact with an infected person. Coronavirus has accumulated several genetic mutations - one of which may have made it more contagious, a new study has warned.. Notes you saved in reading list can be found in Favorites . Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Sadness and contentment decrease arousal, slow us down and make us relax, leading us to share less. Yes No No Contagious is essential reading for science studies, for the field of literature and medicine, and indeed for anyone interested in the social, discursive, ... Notes 271 Works Cited 323 Index 353. Berger says that it works internally as we all love achievement, but also because we want to do better than others. Our rating helps you sort the titles on your reading list from adequate (5) to brilliant (10). Contagious is one of those books that is destined to become essential business reading, especially for the marketer. Contagious definition, capable of being transmitted by bodily contact with an infected person or object: contagious diseases. Contagious by Jonah Berger. Released: 2013. Contagious: Why Things Catch On. The author says that focusing on feelings is likely to increase sharing and even seemingly dull products can find a way (example of Google search with the story of a couple told through their search queries). He says though that the message in itself is more important than the messenger. Note: If you choose to sync favorites, any tabs you previously set aside will also be synced. Jonah Berger says that the campaign actually increased the likelihood people would try drugs because it brought drug use into public observable territory. Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time. Contagious Book Review “Contagious” is easy to read, insightful and highly applicable. And sharing something that others will find interesting will give us social points. It … Contagious book. Create game mechanics for them to compete on. According to a new study, the SARS-CoV-2 virus is accumulating genetic mutations, including one called D614G which may have made it more contagious. If something is built to show, it’s built to grow. (2013). There are two types of emotions that lead people to sharing (or not sharing): Emotions that make us share are arousing emotions like anger, awe, anxiety or excitement. Jonah Berger says there are three ways to use social currency: More remarkable products are talked about twice compared to less remarkable one. It makes a great pair with a few more books on marketing and influencing such as “Make to Stick“, “The Tipping Point“, “Triggers“, “Brandwashed” and “Influence“, the big classic by Cialdini. Click here to listen to a podcast based on these book notes. However, it does justify in terms of a number of features offered. Once others see this, they may enjoy the idea, and then adopt it, therefore, becoming a bigger and bigger craze among our society. Narrower content can be shared more because it makes people think of a specific person itâs relevant to. Making people feel like insiders work because If something is supposed to be secret or limited access people love to share it. Wrtie a reading notes with Format: –Three-page maximum , single space, business block, justified margins, 10-point font -APA bibliographic citation of the work as your ‘title’ – Central theme – identify author’s main lesson/argument – what is the author(s) teaching us You can take your notes and share with others by providing the shorten url to a friend. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might better engineer our messages. If you make something more remarkable, people are more likely to talk about it. Why some ideas take off while others languish? Reading Group Guide for Contagious: Why Things Catch On by Jonah Berger JonahBerger.com 3 Wow. He did it by using great ingredients and asking for an exorbitant price: a hundred dollars. Putting a product on sales, even when the price stays the same, increases demand. Contagious by Jonah Berger. . People talk about more cheerios than Disney World. Notes placed on the staff tell us which note letter to play on our instrument and how long to play it. One thing I recently shared was a New York Times article that has a quote related to a research project we’re working on. In Wharton marketing professor Jonah Berger‘s new book, Contagious: Why Things Catch On, he identifies six principles that cause people to talk about and share an idea or product. And sharing something that others will find interesting will give us social points. Email Address. "Contagious" takes a few pages to get going, Following up on last year's "Infected," "Contagious" is both a sequel and an expansion of Scott Sigler's twisted universe where an alien virus is trying to take over the planet. Preparing to Read and Take Notes. Completely free. Ob sich der Aufpreis lohnt, zeigt der Praxis-Test. . Web notes that you saved, either in Favorites or OneNote, are still in the same locations. I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch On." Contagious analyzes that traits and characteristics that viral products, ads and ideas all have in common. Attractive pricing is another obvious why products and ideas spread. . 2. “ Contagious provides…interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious ” —New York Times “ Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. Notes—Contagious: Why Things Catch On by Jonah Berger By Pradeep Anand www.seeta.com STEPPS: Social Currency Triggers Emotion Public Practical Value Stories SOCIAL CURRENCY WE SHARE THINGS THAT MAKE US LOOK GOOD 40% of what people talk about … Sales/Territorial Rights: World Rights and licensing. 'Contagious Reading' explores the infectious and influential qualities of books. Discover how six basic principles drive all sorts of things to become popular. This article is now outdated. . Track 1. Rating: 7/10. The protagonists were given tangible antagonists and that made the novel less scary … How reading science articles is like standing at the edge of the Grand Canyon . 00:36:46 - “Is Peace Contagious?” from The Fruit of the Spirit by Pastor Mark Southam. I had to take breathers between chapters! Divide the book into smaller sections. Cheerios are seen often at the supermarket and breakfast every day remind people of Cheerios. Serie: BusinessBook Summaries. Good question. You can take notes quickly and browse your archive. Taken together, they spell STEPPS. Social currency (people looking cool for sharing), Triggers (reminding people about our product), Public (can people see we are using the product?). Whilst still enjoying its fast-paced, action-packed narration, Contagious has got nothing on Infected. Lululemon bags are nice, you donât throw them away, you keep using them and then other people see them and go buy yoga pants. Web notes. Friday (day) âtriggeredâ the Friday (song) memory. r/ContagiousLaughter: Something to put you in a good mood. . Is coronavirus contagious? Web notes that you saved, either in Favorites or OneNote, are still in the same locations. . So if we are on a plane with turbulences, we might tell the person sitting next to us more than we would normally like. Mit dem Redmi Note 9 bietet Xiaomi ein günstiges Android-Smartphone an, das sich nur wenig vom Redmi 9 unterscheidet. Every note has a note head, either filled (black) or open (white). There have been NEW developments since this article was originally published in May 2020. Playing french music gets people to buy french wine. Jonah Berger presents a very few interesting cases on how what’s public influences us even when in private most people would think otherwise. A person is the most contagious during the first five days of their coronavirus infection, a new study says, highlighting the importance of immediate self-isolation after potential exposure. Jonah Berger beings by saying that one of the elements of virality is simply having a great product. We use standard Google Analytics on our site - can we set some Google cookies in your browser? Offered by University of Pennsylvania. Reading the book of Contagious: Why Things Catch On Jonah Berger, Simon and Schuster, 2013 . Customizable note generation to always give you a challenge. Remarkable behavior can get a first set of mentions, but the way you keep it going is with triggers.
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